"If you cannot command readership through an advertising product, you have no right to expect or command response."
Anonymous Marketing Genius

From Ritter's Frozen Custard

I have always felt that our product is so good that our only challenge is to get new customers into our store to try it. Over half of the Birthday Mailers redemptions produce additional purchases and most certainly we are seeing new customers—that is what we wanted the most. The Birthday Mailers is the best advertising we’ve invested in to get new customers to try our product. Sign me up for another campaign.

Lori Jordan
Owner
Ritter's Frozen Custard

From Catch Twenty-Three

Owning restaurants such as mine, I get approached by every advertising option you can imagine. When I was introduced to the Birthday Mailers program I thought it was very clever and gave it a try. Our first campaign performance produced in steady flow of new customers and table averages were good. It was interesting to see how people often made it a point to comment about the program and how it motivated them to come to our restaurants. Needless to say, I renewed for another campaign and that is when I discovered that my rep was more than just an advertising order taker as he applied experience and talent to help tweak one of the offers to drive business to the lounge areas. Great idea, love the program.

Rob Wickner
Proprietor
Catch Twenty-Three

From Latin American Grill

I like the Birthday Mailers advertising program and want to renew my campaign subscription. The program works well at bringing in new faces to my restaurant. The only problem we experience is the decision process people have in selecting which offer to use for their meal.

Alberto Pagani
Owner
Latin American Grill

From The Cinema Café

I’ve been doing business with Birthday Mailers for a couple years and it’s an effective method for advertising my business. The nicest thing is that it delivers my promotional message in a very personal way at a special time. Birthday Mailers customers are conscientious people who often call ahead to make sure they can redeem their gifts when their birthday has past. Prospective customers view Birthday Mailers as something special and it produces a steady flow of new and higher caliber customers—they are not just coupon clippers looking for something for free.

Larry Greenbaum
Owner
The Cinema Café

From Alberto's Italian Grille

I wanted to drop a line to tell you our birthday card guests have been quite pleased with their Birthday Mailers cards. Many of them mention how surprised and happy they are to receive the birthday card and often think I sent it to them personally. In general, the Birthday Mailers program has generated a positive, feel good atmosphere and each month the mailers bring in a steady flow of customers—existing and new.

Bill Saroukos
Owner
Alberto's Italian Grille

From Essentially Bare Hair Removal

This is my second time I advertised in Mark's Birthday Mailers program. When he first approached me with it, I found it to be such an innovative idea. The presentation and quality of the Birthday Mailers was like no other form of mail advertising I have seen. My business is specialized so I did not see a huge influx of patients from the advertising, but the clients I did get were quality clients that were so excited when they received their Birthday Mailers coupon in the mail on their birthday. I would highly reccommend Mark and his Birthday Mailers program for anyone, even a specialized business such as mine.

Barbara Frangos
President / Owner
Essentially Bare Hair Removal, Inc.

From Kelly's & The Chic-a-Boom Room

Of all the advertising and marketing options I have tried over the years none has performed better than the Birthday Mailers. Before Birthday Mailers we once spent over $3,000 on a promotional program and got absolutely no response, which made us reluctant to try anything new. When I saw how the Birthday Mailers program worked and how affordable it was, I liked it and stayed in the program for 2 years worth of birthday direct marketing campaigns.

Our sales rep was honest, professional and took the time to help make the Birthday Mailers campaign as productive as possible. With Birthday Mailers we see many new customers but they are just as effective in bringing back past patrons who have not been in for a long time. Birthday Mailers was one of the best promotional investments we have ever made for Kelly’s.

Virgel Kelly
Owner
Kelly’s Restaurant & The Chic-a-Boom Room
Dunedin Florida

From Lobster Town

We participated in the Birthday Mailers direct marketing campaign over a year ago and were quite surprised with the response—actually, it was quite overwhelming. With such a strong redemption response we stayed out of the program for the next 2 campaigns. Recently, a lady was paying for her $100 dollar purchase and she asked me if I was going to send her another birthday card this year. I quickly realize that Birthday Mailers had helped us tremendously in terms of attracting new customers who became regular customers. Consequently, I signed up for another Birthday Mailers campaign and am looking forward to growing my customer base even more as a result.

Dan Hall
Manager
Lobster Town

From Boston Cooker

I've been in restaurant management now for over 20 years and have seen all kinds of advertising and marketing programs come across my path. Some good, some not so good and even a few scams from time to time - I've seen it all. Few if any advertising products have ever performed with the level of professionalism and overall redemption performance like the Birthday Mailers. We are pleasantly surprised with the quantity of redemptions, ticket table averages and the overall frenzy and excitement the Birthday Mailers program has created about our restaurant within our community. To maximize the effort and have fun with our customers, every Birthday Mailers table is greeted by an on staff manager and given a warm Happy Birthday mention. Most important we are seeing new faces, repeat customers and increased Birthday Mailers sales as the campaign builds momentum. We are very pleased with Birthday Mailers and have consequently asked our rep to also manage our Holiday season mailer.

Pleased with our Birthday Mailers advertising experience, we decided to contract with MarketPro Direct to handle our holiday season mailing task. MarketPro jumped right in and created an effective and powerful post card sized mailer that was timed to drop in mailboxes perfectly in order to maximize redemptions for this time sensitive promotion. They did everything they said they would do, on time and saved us money over previous direct mail companies. MarketPro also helped us cleanse our customer mail list and returned it to us re-formatted for easier day-to-day management and consistency. Nice job MarketPro…

Louis E. LaMacchia, Jr.
Director of Marketing
Boston Cooker Restaurants
Oldsmar, Florida

From Salon Javi

Although I have been in the business for many years I opened my own hair salon in the summer of 2003. Considering the economy and my limited marketing budget I could not afford advertising expenditures that did not work. It was good fortune that I came across the Birthday Mailers program from the very beginning because my Birthday Mailers gift certificate has performed beautifully bringing in 6 to 15 quality client prospects each month.

Birthday Mailers is a classy way to deliver my promotional message to exactly the right prospects. The birthday cards are beautiful and all the advertisers are screened to ensure that my business is surrounded only by other top quality merchants with great promotional offers. This is why I think the Birthday Mailers has such a powerful affect on people and my clients always comment how clever they thought it was in grabbing their attention and ultimately getting them to call ME for an appointment.

I’m very particular about my business and how I promote it and I find the Birthday Mailers direct mail campaign to be one of the best advertising decisions I have ever made. My rep always does what he promises and I never have to worry about my offer getting lost with dozens and dozens of other merchant offers as is the case with most advertising options available today. Thank you Birthday Mailers for helping me grow my business.

Jay Heidel
Owner
Salon Javi
Palm Harbor, Florida

From Something About Beads

This, no doubt, has been the most cost effective advertising I have ever done. The Birthday Mailers coupons have more than paid for themselves. We have also gained many new customers, who keep coming back.

I was a recipient of the Birthday Mailers before I was an advertiser in it. When I got it for my birthday, I thought what a great idea. The presentation was professional and it's personalized. I jumped at the opportunity to advertise in it, and I haven't been sorry. I get customers that come in and ask to be signed up on my Birthday Mailers club.

Thanks Mark for such a fun and effective form of advertising!

Lisé Zettwuch
Owner
Something About Beads
Palm Harbor, Florida

From Le Soleil Tan Salon

I’ve been in the tanning business for many years—actually one of the very first established in this area. I have tried every type of advertising option that is out there and the Birthday Mailers program performed better than anything because it’s personal and people read it.

My sales rep helped give my company logo a new fresh look and then designed a post card to match the look of my Birthday Mailers gift certificate, which I use to promote my business. It was refreshing doing business with an advertising company that actually cared about helping my business rather than just collecting my money.

Wolf Hammann
Owner
Le Soleil Tan Salon
Clearwater, Florida

From Curves

I wanted to let you know that your Birthday Mailers really works! After just the first month, it paid for itself in both of my Curves locations. The women who come in show the Birthday Mailers to our members and I know many of them have called to get on your birthday list.

Thanks for making this easy and profitable. I also appreciate your professionalism and the classiness of your product.

Diane Tardif
Owner
Curves
Dunedin and East Lake, Florida

From Belly Timbers Grill

We have been extremely excited about the results generated from our Birthday Mailers advertising. Most of the redemptions are couples spending between $60 and $70 dollars before their birthday gift certificate discount.

Best of all, Birthday Mailers is bringing in new faces and everyone displays very positive comments about the way our Birthday Mailers gift certificate promotion convinced them to give us a try. We seem to get between 2 and 5 gift certificate redemptions a night, which is perfect for us.

It was refreshing to find an advertising product that actually works and one that is managed by professionals with legitimate talent and integrity. Thank you Birthday Mailers for helping us grow our business by bringing in new customers.

Kari Dickerson
Co-Owner
Belly Timbers Grill
Clearwater, Florida