How Much Does It Cost To Advertise With Birthday Mailers?
Birthday Mailers is competitive with other advertising options on a cost-per-delivered-piece basis. As merchants today know, the cost-per-distribution calculation is meaningless when compared to a cost-per-response. Many advertising options can produce high distribution numbers, but if the distribution is NOT your target audience it is of little value. It isn't the size of the audience that determines it's economic value to your business - it's the response rate! Birthday Mailers is intelligent direct marketing because it sends the right message, to the right people at the right time. And that produces response.
What Is Intelligent Direct Marketing?
There are three components to intelligent direct marketing: Targeting, timing and a value perception within the minds of the targeted recipient.
Intelligent Targeting
Birthday Mailers use personalized lists with first and last names of actual people. Other direct mail advertising sends its promotions to non-personalized targets such as "Mr. and Mrs. Occupant" or "Current Owner."
Intelligent Timing
Birthday Mailers are delivered within days of the recipients' birthdays when they are more likely to read and respond to their birthday mail.
Intelligent Value (Offer)
When sent to the right person at the right time, a valuable birthday gift certificate offer ties it all together and motivates people to take action.
How Do You Get The Birthday Mailer Lists?
The parent company of Birthday Mailers is MarketPro Direct, a marketing consulting firm that specializes in direct marketing campaigns for small businesses. MarketPro Direct has direct access to exclusive lists compiled from the nations largest and most accurate data files available.
How Current Is The Mail List?
A Birthday Mailers list is absolutely the most current list available. Rather than re-using the previous Birthday Mailer list for a territory, we purchase a fresh list for each new territory mailing. To ensure that the new list is as accurate as possible, it is purchased only after the mailer cards have been printed and are ready for mail house processing.
How Do You Achieve List Accuracy?
Before any Birthday Mailer cards are addressed the entire data file is checked for USPS delivery verification and accuracy. This purges inaccuracies and ensures that the mailers will reach their targeted prospects.
How About Some Advice For Creating My Gift Certificate Offer?
In today's competitive business climate, you need to give something of true value in order to motivate people to take action. Give an attractive gift certificate offer with real perceived value and you will generate a higher Birthday Mailers response rate. When you achieve a greater response you'll have the opportunity to convert these people and their friends into regular customers and advocates for your establishment. To determine your gift certificate offer, ask yourself this question. What is the annual value to my business of one new regular customer? In many business situations, it only takes a few new loyal customers to repay your promotional costs many times over.
Can I Use My Standard Offer For My Birthday Mailers Campaign?
A Birthday Mailers direct marketing campaign is not a typical advertising vehicle like a newspaper, magazine or ordinary direct mail. It's a marketing campaign designed to bring in customers and their friends. If you use a standard coupon-type offer, you will only get standard results.
Do I Have To Make The Gift Certificate Myself?
No. Your Birthday Mailers representative will help you create a personalized layout using your business logo image and the design element options from our Gift Certificate Creation Form to guide our graphic designer in creating your powerful gift certificate offer.
What If I Don't Have A Business Logo?
Your Birthday Mailers representative can freshen up a current logo or help you develop a dynamic new company logo. Ask your Birthday Mailers representative for pricing details for this added service.
Why Should I Switch From My Current Ad Media To Birthday Mailers?
When it comes to advertising, it's easy to fall into a "convenience" trap. You need to advertise consistently, but because you don't have time to research new methods that might perform better you stay with what you've been using - even though the results aren't as strong as you want. Birthday Mailers combines Intelligent Targeting, Timing and your valuable Offer to get a powerful response. And most important, you're reaching different people every month of the year, so you're constantly growing your audience. | 
